Patrocinios-das-Bets-a-clubes-de-futebol-ultrapassam-R-5507-milhoes-so-este-ano
Marcas de empresas de Bets estampadas nas camisas de Gerson (FLA) e Hulk (CAM), Fotos: Pedro Souza, Atlético.

Brasileirão Série A clubs will receive R$550.7 million in master sponsorships from bet companies this year alone.

This amount is more than double the amount applied in 2023, which was R$209 million, to have their brands printed on the players’ uniforms. The data was revealed by balance sheets and official announcements made by the teams when closing financing agreements.

Football teams sponsored by bets

Flamengo has the biggest contract, receiving R$105 million from Pixbet. Soon after, Corinthians secured R$102 million with Esportes da Sorte. These two clubs top the sponsorship list, reflecting their popularity and influence on the Brazilian football scene.

Photo: Leandro Amorim/Vasco

Vasco appears in third place, with a sponsorship of R$70 million from Betfair. São Paulo and Fluminense are also among the main beneficiaries, with contracts worth R$52 million and R$42 million, respectively, both signed with Superbet. Cruzeiro, in turn, sports the Betfair logo for R$40 million.

In total, 15 Serie A teams have bookmakers as their main sponsors. Palmeiras, for example, has an agreement worth R$100 million with Sportingbet, but this amount is allocated for 2025, indicating long-term financial planning.

Botafogo, which won the Libertadores and Brasileirão, this year has Parimatch printed on its t-shirt for R$27.5 million. This sponsorship reflects the club’s recent success and its ability to attract major investors.

This increase in sponsorships demonstrates the growing influence of bookmakers in Brazilian football. The significant resources of these agreements allow clubs to invest in their teams.

Furthermore, they improve infrastructure, increasing competitiveness on the national and international scene. Finally, the presence of betting brands on uniforms is a marketing strategy. It aims to increase the visibility and recognition of these companies in the Brazilian market.