Blaze, one of the main sports betting and online gaming companies, will participate in one of the biggest events in the segment in Latin America. The company signed a sponsorship deal with BiS SiGMA Americas, at the Transamérica Expo Center, in São Paulo, between the 23rd and 25th of April, and will have a stand there.
For Blaze, this space will be an opportunity to reinforce its strategy in the Brazilian market. The company will take representatives from different areas to the event to strengthen relationships with current partners and establish strategic connections.
“We will be at BiS SiGMA, one of the most important fairs in South America, to showcase new products, be up to date with trends and exchange experiences with other participants. This will be especially relevant for our affiliate program, which is expanding in the country”, says Miguel Duarte, senior iGaming consultant at Blaze.
Blaze has also been adding more and more content to its online channels, reinforcing its positioning as an entertainment platform with a strong focus on technology, developing its own games.
In April alone, for example, 26 new games were launched for the local market, such as Sugar Rush 100, Cash Mania, All Bets BlackJack Brasileiro, Diamond Easter and 3 Kings Scratch.
BiS SiGMA Americas expects more than 10 thousand visitors
Therefore, BiS SiGMA Americas is the union of two events. On the one hand, it contains the local history of four editions of BiS (Brazilian iGaming Summit), a meeting of companies and professionals who are part of the iGaming, bettech and sports betting ecosystem.
On the other hand, it presents as a novelty the SiGMA brand, a global leader in events about games of chance, casinos and betting houses. The event in São Paulo will have 20 thousand square meters and 230 exhibitors, with an expectation of surpassing the mark of 10 thousand visitors over the three days.
About Blaze
Created in 2019, Blaze is an iGaming company that offers entertainment through gaming, casino and online sports betting around the world.
With a catalog of more than 2,000 games, the bookmaker’s mission is to develop innovative products, offering a unique experience for the user in an environment with maximum security, reliability and transparency.
