Salsa Technology welcomed visitors with an experience that truly captured the essence of Brazil during the days of SBC Summit Latinoamérica, in Miami, United States. The event took place between October 31st and November 2nd.
The stand’s design exalted ‘Brazilianness’, highlighted by a very special initiative: ‘Our Lord of Bonfim‘ wish ribbons, a tradition that dates back to 1809 in Bahia, Brazil. These ribbons are known for their power to grant three wishes when they are untied.
In addition to the innovative brand activation with wish ribbons – which is a hallmark of Salsa’s presence at events. Another tradition was present in Miami: the popular Brazilian cachaça, served by a Brazilian model wearing typical Bahian attire.
Being in Miami gave the company an excellent opportunity to showcase its cutting-edge products and services. Throughout the days of the event, the Salsa team participated in numerous business meetings with operators, suppliers, regulators and many potential customers and partners.
Salsa’s leadership team, including (from right to left) founder Peter Nolte, head of marketing and sales Eliane Nunes, and CTO Diego Mourglia, were there to host discussions about Salsa’s innovative solutions.
There were in-depth discussions about ongoing Brazilian regulation and how the company’s offerings are ideal for companies looking to capitalize on opportunities in Brazil.
Calendar with upcoming Salsa events
ICE London
February 6-8, 2024, in London, England
SBC Summit Rio
March 5-7, 2024 in Rio de Janeiro, Brazil
BiS SiGMA Americas
April 23 to 26
Transamérica Expo, in São Paulo, Brazil
About Salsa Technology
Leader in the B2B segment, Salsa Technology develops personalized iGaming solutions, focused on Latin America and Brazil.
Its portfolio includes the Salsa Safe platform, aimed at regulators, and Salsa Omni, which stands out for its native app and integration with the sports betting module and the Salsa Agents system.
Game aggregator Salsa Gator offers more than 10,000 titles from more than 90 providers, including video bingo games from Salsa Studio. Salsa also offers consulting, customer support, branding, licensing and more.