Through the deal, William Hill will use PandaScore’s odds feed for the famous Dota2 and League of Legends games, with Sporting Solutions — which joined PandaScore last year — facilitating distribution.

“We are excited to work with William Hill to help the operator expand and improve their eSports betting offering through our cutting-edge odds,” said Dasha Kirilishina, Senior Sales Manager at PandaScore.

eSports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand.”

“William Hill has recognized the opportunity for growth and, through our odds feed, will be able to deliver a leading eSports betting experience. This is a huge deal for PandaScore and cements our position in the market as a leading provider of quote data electronic sports”, added Kirilishina.

eSports continue to grow significantly and, in the coming years, they may even replace traditional sports.

William Hill will launch its Counter-Strike: Global Offensive odds product at a later stage, with the operator looking to further expand its betting product with the provider in the coming months, based on player and community feedback.

William Hill’s Global Sportsbook Director Nick Maurice commented: “We see enormous potential in eSports betting to allow us to engage with an even wider audience while providing existing players with new betting experiences.”

“To not just do this, but do it right, we knew we had to work with a leading partner in the industry, and we have exactly that with PandaScore. We are eager to take the chance and deliver an unparalleled experience, and in so doing, elevate our experience with eSports betting to the next level,” he concluded.