Esportes da Sorte, one of the main betting platforms in Brazil, launched the second video of its campaign focused on Responsible Gaming.
This new film, presented during the Jornal Nacional break on TV Globo this Wednesday (4), continues to emphasize the message that “Betting is in our nature. Betting too much is not.”
This video follows the structure of the previous one, portraying the act of betting as something inherent to the human being.
The plot highlights the feat of climbing Mount Everest, the highest mountain in the world, as an example of overcoming, linking this achievement to the concept of responsibility in betting.
The objective is to reinforce that betting is a form of entertainment, not excess.
Details of the production and initiative of Esportes da Sorte
This production is part of a series of initiatives by Esportes da Sorte to reaffirm its commitment to Responsible Gaming. The central idea of the campaign is to raise public awareness that betting should be seen as fun.
The company had already stood out previously. This was because it was the first national brand to include the warning “Game Responsibly” in its slogan. Furthermore, he did this even before Conar’s demands.
Sofia Aldin, CMO of Grupo Esportes da Sorte, states: “We continue with a clear and objective message, with the aim of reinforcing the theme of Responsible Gaming and that betting should only be seen as a means of entertainment.
We stand out as pioneers when talking about Responsible Gaming in the country, something that has always been a pillar of our company, and we emphasize that betting is something intrinsic to human nature, but that it must always be done with great responsibility.”
Finally, the production was developed by the agency Suno United Creators, from São Paulo. This campaign was created by Rynaldo Gondim and Gabrielle Henriques, planned by Sérgio Katz and produced by Saigon Filmes.
