N Sports has secured a new commercial partner for its football coverage in Santa Catarina.
The betting company H2bet has closed a deal to sponsor the broadcasts of the Campeonato Catarinense (Santa Catarina State Championship) across all of the broadcaster’s platforms, including YouTube, pay TV, and free streaming TV channels (FAST TV).
The partnership goes beyond simply showcasing the brand; it seeks to engage fans in a dynamic way and offer statistical information that enriches the experience of those watching the games.
The contract stipulates the display of odds during live games, commercials during breaks, and the creation of exclusive content on social media.
Digital strategy
According to Ueltom Lima Gomes, CEO of Grupo H2, owner of H2bet, the sponsorship reinforces the company’s presence in the online environment.
“With this action, we are expanding our presence in football, focusing on the digital aspect, which is our greatest strength,” explained the executive.
On behalf of N Sports, co-CEO André Argolo celebrated the continuation of the partnership, highlighting the importance of the state championship.
“N Sports aims to showcase competitions in various sports from different parts of Brazil. And the Santa Catarina state championship is a significant one. We are excited about continuing this partnership,” he stated.
What are the major teams from Santa Catarina?
The elite division of the Santa Catarina State Championship features teams that are, or have been, among the biggest in Brazil.
Avaí, Chapecoense, Figueirense, and Criciúma are the main highlights of the competition, all with successful runs in the Brazilian Championship’s Série A.
The strength of these jerseys guarantees high visibility and attracts a significant volume of bets, fueling the rivalry both on and off the field.
Format of the Santa Catarina State Championship
The Campeonato Catarinense features 12 clubs divided into two groups of six.
The competition began on January 6th, and N Sports broadcast one match per round in the initial phase, totaling 12 games until the final, scheduled for March 8th.
