Clube Atlético Mineiro announced a milestone in its history: the signing of the biggest sponsorship contract in football in Minas Gerais with the company H2bet.
To seal the partnership, Atlético’s football director, Victor Bagy, invited the CEO of H2bet, Ueltom Lima, to present the club‘s new official shirt to the press, which now bears the betting company’s logo.
H2bet representatives were present in Cidade do Galo to participate in the press conference that officially presented coach Cuca.
During the event, Galo’s executive director of football highlighted the importance of the new sponsor: “A reputable company that believes in the project and recognizes the passion and loyalty of Atlético fans, fundamental elements to justify any investment”, he stated.
Details about the partnership between Atlético Mineiro and H2bet
The contract between Atlético Mineiro and H2bet will last three years, with a fixed investment of R$180 million. In addition, there are bonuses for goals achieved, which can exceed R$200 million.
Bagy commented on the partnership: “With the official start of the 2025 season, it is a pleasure to welcome journalists. Before we begin, I would like to highlight H2bet, our new master sponsor.
This is the biggest sponsorship in Atlético’s history, which helps us maintain a competitive team aiming for titles. With this partnership, H2bet places Atlético among the most valuable shirts in Brazilian football. So, I hope it will be a very successful partnership.”
Ueltom Lima, CEO of H2bet, expressed his enthusiasm: “We appreciate the opportunity to be here. We are proud of this incredible journey. We do not want to be protagonists, but to participate in this journey.
This is a special moment for us, being in the shirt of a great Brazilian club. This generates a lot of visibility, but we are also at a club with such a passionate fan base. The synergy we felt when we met was crucial to this decision.”
He added: “We are here for the engagement of the fans and for management that thinks in the medium and long term. We are committed to this and will do everything we can to be important partners, further strengthening Atlético to compete for the main titles. It is an honor to be here contributing to the growth of the club.”
The partnership not only aims to increase Atlético’s revenue, but also reinforces the commitment to the fans, ensuring that the team remains competitive and capable of winning important titles.