Empresas dá Sorte recorded greater efficiency and revenue growth after implementing Optimove’s Self-Optimizing Campaigns (SOC). The group, which operates licensed brands throughout Brazil, is the creator of the Positionless Marketing concept and the #1 platform for iGaming player engagement.
How the process works
Self-Optimizing Campaigns are AI-driven models that continuously analyze customer behavior. They automatically adjust the most effective channel for each communication, ensuring greater efficiency and lower costs.
Bahia dá Sorte, based in Salvador, was the first brand in the group to implement the model. This involves integrating RCS (Rich Communication Services), push notifications, and email to amplify the impact of campaigns. The initiative resulted in cost reduction and a 90% increase in email engagement.
With the new model, Empresas dá Sorte now has a smarter distribution of communications, which are now automatically targeted according to the behavior and response of each player. AI-driven optimization has allowed the group to identify the most effective channel for each audience and consistently improve campaign performance.
Results
As a result of adopting Self-Optimizing Campaigns, Empresas dá Sorte recorded incremental growth in all campaigns. Furthermore, it achieved greater brand visibility, leading to more precise decision-making.
The company also managed to significantly reduce RCS costs without compromising the performance of its campaigns. In email marketing, the progress was even more impressive, with a 90% increase in open rates and a 92% increase in click-through rates.
According to Wagner Pina, Commercial Manager of Empresas dá Sorte, the results reflect the importance of a data-driven strategy.
“We were able to understand, with clarity, which channels truly generate a return. We reduced costs and increased engagement on digital channels. Campaigns now automatically adapt to our customers’ behavior, making our communication more efficient, meaningful, and sustainable.”
According to Julia Rios, Customer Success Manager at Optimove in Brazil, the performance of Empresas dá Sorte reflects a solid, data-driven strategy. “Empresas dá Sorte is an example of an operator that knew how to leverage the power of data intelligence to improve its communication.”
“They transformed analyses into practical actions and built more efficient and relevant campaigns for their clients. This type of evolution shows how innovation can raise the standard of iGaming operations in Brazil.”
About Optimove
Optimove is the creator of the Positionless Marketing concept and the #1 player engagement solution for iGaming and sports betting operators.
O processo liberta as equipes de marketing das limitações de funções fixas, dando a cada profissional o poder de executar qualquer tarefa de marketing de forma instantânea e independente.
This approach has been proven to increase campaign efficiency by 88%, allowing teams to create more personalized and relevant experiences for their customers.
For the second consecutive year,
By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for the current standard of Positionless Marketing. Their platform includes Optimove Engage and Orchestrate, for decision-making and orchestration of multichannel campaigns; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification solution.
Currently, its comprehensive suite of AI-powered solutions is at the forefront of marketing transformation, enabling professionals to optimize their workflows from insight to creation and optimization. Optimove offers industry-specific and use-case-specific solutions for major global consumer brands.
About Empresas dá Sorte
Empresas dá Sorte is a Brazilian operator of capitalization bonds and regulated entertainment products, operating in various regions of the country through brands such as Bahia dá Sorte, among others. Its operations reach millions of customers weekly, both online and offline.
With a focus on responsibility, innovation, and efficiency, the group invests in technology and data intelligence to enhance the consumer experience, strengthen customer relationships, and support the sustainable development of the sector.
