The way in which Brazilians evaluate the presence of bets in advertising was the subject of a study, carried out by the Virta agency, together with the QualiBest Institute. The survey interviewed 824 people from all 26 Brazilian states, in addition to the Federal District.
The numbers presented a scenario that denotes a harmonious presence between Brazilians and bookmakers. Among those interviewed, 40% consider Bets’ advertisements at sporting events to be positive, favorable and necessary.
Furthermore, they look favorably on bookmakers’ sponsorship of football teams. In fact, 30% do not believe that these companies can have a negative impact on sport. However, 20% only understand that they are very harmful to the sport.
Bets: Social networks play an important role
The study pointed to social networks as the main means of information for at least 55% of respondents. The research took into account the platforms: Instagram, YouTube, Facebook and TikTok. Other sources cited were friends and acquaintances (35%), internet advertising (31%) and radio and TV (24%).
According to the results, 58% of those interviewed see the clarity of communication made by Bets as the most important point.
Apostadores têm suas bets favoritas
Among the information collected, one of the most revealing concerns the preferred platforms:
1 – Betano (40%), which is a sponsor of the Brazilian Championship and Copa do Brasil,
2 – Bet365 (33%), considered one of the first bookmakers in Brazil,
3 – Esporte da Sorte (21%), master sponsor of Corinthians.
Among the main reasons why respondents choose brands are speed in payments and withdrawals (38%), security and privacy of user data, in addition to regulated operations in Brazil (31%).
Finally, another important piece of information indicated the reasons why Brazilians bet. The reason for financial gain was the most cited, with 72% of mentions. This data is one that most worried some of the companies that developed the study.
However, in November last year, the Brazilian Institute of Responsible Gaming (IBJR), which brings together several companies operating in the segment, presented a campaign that aimed to highlight the main rules of regulation in the sector.
