Betano announced the renewal of its partnership with pilot Felipe Massa, which has been ongoing since 2023.
The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a long-term contract.
“Felipe Massa is more than an ambassador for Betano; it is a symbol of trust that shares similar values with us and has a story that inspires”, highlighted Guilherme Figueiredo, Country Manager at Betano in Brazil.
“Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sport. Massa will also be our ambassador for responsible gaming and will be involved in Betano’s social initiatives”, he added.
To officially sign the contract, Massa visited Betano’s new office. Employees had the opportunity to meet him in person, get autographs and take photos while sharing their enthusiasm for the renewed partnership.
“I am proud to represent a brand that understands and values sport. Every event and activation we run together has been created with one goal in mind: to deliver unforgettable moments for sports fans. It is a pleasure to continue with this partnership and I hope to achieve much more together in the coming years”, said Felipe Massa.
Felipe Massa’s career
The Brazilian pilot has a career full of achievements. Runner-up in Formula 1 in 2008 and with victories in several international competitions, he is the idol of thousands of motorsport enthusiasts.
During the partnership with Betano, Felipe Massa participated in several activations with sports fans and brand customers. Among the highlights, the Betano Racing event, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun.
Furthermore, Betano hosted Massa at the Copa América Cup Tour in São Paulo and at the activations in Belo Horizonte, with Atlético Mineiro, during the historic first stage of Stock Car in the city.
About Betano
Betano is a brand created to offer excellent experiences through its platform, available for desktop, laptop, tablet, cell phone and Android application.
In Brazil, Betano holds the naming rights for competitions such as the Brasileirão Betano, the Copa Betano do Brasil and the Supercopa Betano Rei 2025. Betano is operated by Kaizen Gaming, with a presence in 18 countries and a strategic expansion plan for 26 markets by 2026.
