Betnacional, belonging to the NSX Group, announced its sponsorship of the “Big” quota of BBB 25, on TV Globo. With the premiere scheduled for January 13th, the brand will guarantee a strategic presence in the most watched reality show in the country.
This partnership reinforces Betnacional’s commitment to responsible entertainment and innovates by offering new ways of interacting with the public.
Jõao Studart, CEO of NSX Group, states: “The agreement with the BBB is extremely important for us. This is a program that connects directly with the population, allowing us to reinforce our proximity to the public and with the purpose of being the ‘Bet for Brazilians’, through entertainment that is part of the lives of millions of people .
Globo is a great partner and this move consolidates our strategy of leading the Brazilian market in the coming years, with increased investments in relevant advertising assets”, he adds.
With a focus on digital engagement, Betnacional plans interactive activations throughout the BBB 25 season, promoting unique experiences for the public, both on its social platforms and in actions integrated into the program’s content.
The objective is to encourage direct and dynamic communication, increasing audience participation in crucial moments of the reality show. The partnership also extends to Multishow and gshow, as well as a presence on Globoplay and social media.
About Betnacional
A member of the NSX Group, Betnacional is a BetTech that revolutionized the Brazilian sports betting market. This was possible thanks to a unique ecosystem that combines advanced technological solutions, marketing strategies, exclusive content and differentiated services. Furthermore, the company has many success stories.
In accordance with the concept of “bet from Brazil”, Betnacional has renowned ambassadors. Among them are players and former players Vini Jr. and Hernanes, singers Thiaguinho, Seu Jorge and Ludmilla, as well as narrator Galvão Bueno. Our Olympic medalists Beatriz Souza, Duda and Ana Patrícia also represent a brand.
In stadiums, Betnacional is present with its advertising on game boards for various state championships. In addition, the company also holds the naming rights for Série B of the Brasileirão and the State of Rio.
