Betnacional adquire cota do futebol 2024 da Globo por R$ 260 milhões

The bookmaker Betnacional acquired one of the 2024 football shares from Globo, the main TV broadcaster in Brazil. The information was confirmed in an edition of Jornal Nacional last year.

Therefore, the betting company became one of the partners for the TV channel’s football game exhibitions in the 2024 season. The brand joins forces with, Ambev, Dorflex, Itaú, Natura, Stellantis (Fiat and Jeep ) and Vivo.

The announcement took place on the same day that the FIFA Club World Cup decision was made. Manchester City, from England, defeated Fluminense 4-0 and won the unprecedented title.

The English are the current champions of the Champions League, while the Rio team won the Libertadores 2022.

“It’s the simultaneous reach of TV Globo combined with Globoplay’s audience and exclusive digital advertising formats, added to all the prestige and recognition of our digital platforms”, said Manzar Feres, director of integrated advertising businesses at Globo.

“It’s talking to everyone and everyone, in an intelligent and assertive way, on all screens,” he added.

Betnacional acquires share of Globo's football 2024 for R$260 million

Betnacional and Globo’s football 2024

Each commercial quota allocated to football was sold by Globo for around 260 million reais. Betnacional was a partner of the broadcaster last season and, therefore, will continue to appear in match broadcasts.

In the 2023 season, the agreement signed between the bookmaker and the broadcaster included insertions in breaks, vignettes, spots in broadcasts and banners on

, Natura and Dorflex are taking over from Hypera Pharma and Nivea this year.

About Betnacional

Betnacional operates in the sports betting sector, one of the most profitable in the world and its differential is to carry out financial operations via PIX on the registered account, thus guaranteeing speed in transactions.

In addition to attractive odds, the company offers several options for scheduled and live bets, providing a unique experience for bettors.

While the site is part of Betnacional, which is surpassing the four million customer mark. The platform currently has betting markets on several sports, such as football, basketball (NBA) and tennis.