Pay4Fun ranked 2nd in the Best Fintechs 2025 Award, promoted by Fincatch, in the payment solutions category. This recognition reinforces the company’s position in the digital finance sector and highlights the consistent performance of the solutions developed over the past year.
The award assesses technical criteria, market impact, and user perception, which increases the weight of the result achieved.
The ranking reflects Pay4Fun’s ongoing work to improve its services. The company maintains a focus on operational efficiency, security, and adherence to current regulations.
At the same time, the result indicates alignment between strategy, execution, and institutional values, a relevant factor in an increasingly competitive market. Furthermore, the open voting reinforces public participation in validating the most relevant fintech companies in the country.
Recent data reinforces the size of the betting market in Brazil
In this context, on another front, recent data helps to gauge the environment in which Pay4Fun operates. Information released by the Ministry of Treasury indicates that Brazil had 25 million active bettors in 2025, between January and September.
The figures were obtained by Pay4Fun through an official response from the ministry to a request made via the Access to Information Law (LAI).
According to the data, 68.3% of active bettors are men, while 31.7% are women. The Prizes and Betting Secretariat reported that the breakdown by age group is not yet fully consolidated. Therefore, disclosing this detail would require additional processing, which is not feasible within the legal timeframe.
Revenue and impact of the regulated market
According to the Ministry of Treasury, authorized operators generated R$ 27.7 billion in GGR (Gross Gaming Revenue) during the analyzed period. Of this total, the Federal Government collected R$ 3.327 billion in federal taxes, corresponding to the 12% tax rate stipulated in the legislation on GGR.
Leonardo Baptista highlighted: “The new data shows the true scale of the regulated market in Brazil. When the country sheds light on numbers such as revenue, the profile of bettors, and the destination of resources, the entire ecosystem benefits: the government collects more, the consumer has more security, and serious companies can operate in a competitive and predictable environment.”
Thus, Pay4Fun’s performance in awarding prizes and the disclosure of this official data help to contextualize the advancement of the financial and payments sector within the regulated betting ecosystem in Brazil.
