Set against the backdrop of the iconic Cinecittà studio complex in Rome, the B2C Awards ceremony at SiGMA Europe, held this Wednesday (4), not only distributed awards and celebrated achievements, but also promoted a high-impact charity auction that demonstrated the sector’s capacity for giving.
Under the soft light of the studio spotlights and amidst the grandeur of classical Roman architecture, the B2C auction brought together operators, affiliates, and personalities from the gaming world in a philanthropic event.
Furthermore, the ceremony highlighted the market’s great achievements over the past year, featuring a meticulously selected jury comprised of industry veterans and business leaders.
What is the list of winners of the SiGMA Awards B2C?
- Best Casino of 2025: LEX
- Best Sportsbook of 2025: 22Bet
- Best Mobile Experience of 2025: Cleobetra
- Best Workplace of 2025: Vegas Legends
- Best Player Retention Strategy for 2025: 1xSlots
- Best Crypto Casino of 2025: BC.Game
- Best Player Engagement of 2025: Betiton
- Best SEO Performance of 2025: Bazoom
- Best Affiliate Program of 2025: MLB Partners
- Best Streamer of 2025: AndyPSX
- Melhor Influenciador de 2025: Alex Riddick
- Best Community Engagement Initiative of 2025: Dragon Money
- Best Casino Game of 2025: Avia Master by BGaming
- Best Customer Loyalty Program of 2025: Gamdom
- Best Affiliate of 2025 in Italy: DT9
- Rising Star of the Italian Market 2025: Netwin
- Champion of Regulated Markets in 2025: Betsson
- Best Affiliate Network of 2025: Riddick Partners
- Casino Innovation and Technology Award 2025: VBET
- Rising Star in the Market in 2025: MR.Booster
- Leading Investor in Gaming in 2025: Xanada
- Best Italian Gaming Media of 2025: Agimeg Itália
- Best User Experience of 2025: 1xBet
Auction raises 73,800 euros for the SiGMA Foundation.
The B2C Awards ceremony had already filled the audience with energy and anticipation, but it was during the auction segment that the event resonated even more strongly. With each final bid, applause echoed through the room, fueled by the excitement of the competition and the generosity of the participants.
Host and auctioneer Rick Goddard masterfully guided the audience through the bidding rounds, fueling competitive enthusiasm and engaging viewers with stories about each item auctioned. The setting of Cinecittà, a historic venue synonymous with the golden age of cinema, served as the perfect stage for a philanthropic spectacle.
Laughter mingled with applause as participants toasted in celebration of progress and purpose, pledging to support projects designed to create a lasting impact far beyond the walls of Rome.
The initiatives to be funded in 2026 are located in Bonga and Jimma (Ethiopia), Kasese (Uganda), Iguitos (Peru), Puerto Barrios (Guatemala), and Tondo (Philippines). The auction raised the remarkable sum of 73,800 euros for the SiGMA Foundation.
Honoring the voices of the industry.
From lawyers and government ministers to public policy makers, the second edition of the Hall of Game aimed to recognize those whose influence has guided the evolution of the gaming industry.
Previous honorees played decisive roles in navigating the formative years of the industry, establishing structures that defined new global standards and championing industries that continue to stand the test of time.
The SiGMA Central Europe 2025 Hall of Game edition preserves these legacies, establishing their contributions as a source of inspiration for future generations. By recognizing exceptional achievements in regulation, stakeholder engagement, and policy solutions, it ensures that the principles of integrity and accountability remain central to the growth of iGaming.
This year’s Hall of Game honorees represent a sample of Italy’s most influential voices, each shaping the gaming landscape in their own profound way. Check out the list:
- Fabio Felici: editor and publisher of AGIMEG,
- Maurizio Ughi: founder and long-time president of Snai,
- Domenico Distante: a veteran businessman with over four decades of experience in the Italian public gaming sector,
- Alex Riddick: CEO of PIN-UP Partners and founder of Riddick’s Partners,
- Pier Paolo Baretta: an experienced political figure and former undersecretary of the Ministry of Economy.
