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Adsterra, a global ad network, has launched its innovative pricing model, Smart CPM, revolutionizing traffic acquisition for advertisers, traffic managers and affiliates in the iGaming sector.

This second-price auction system optimizes spending and increases return on investment (ROI) by allowing users to compete for the best advertising space without paying excessive prices.

How does Smart CPM work?

In the Smart CPM model, the advertiser with the highest bid wins the auction, but pays only a little more than the second highest bid, saving considerably compared to the first price auction. This ensures that advertisers get high-quality traffic at a lower cost.

Smart CPM Adsterra: Advantages

  • Spend Optimization: With the second price auction, you get the same volume of traffic while spending less, expanding the reach of your campaign.
  • Intelligent Automation: Algorithms adjust bids automatically, saving time and effort.
  • Financial Security: Ideal for limited budgets, guaranteeing printing without excessive costs.

Practical example of Adsterra’s Smart CPM

Imagine your bid is $2, with other advertisers offering $0.8 and $1. Smart CPM adjusts your payout to $1.05, just 5 cents above the second highest bid. This means you pay less and still get the same volume of traffic.

Ideal Scenarios for Using Adsterra Smart CPM

  • Conversion Cost Optimization: Reduce conversion costs by only paying what you need to win auctions.
  • Increase Traffic in Low-Competition GEOs: Capture large volumes of traffic in regions with lower competition.
  • Dominance in Competitive Environments: In highly competitive markets, Smart CPM guarantees high-quality traffic by paying only the necessary amount.

How to activate Smart CPM in your Adsterra campaign

Log in to your Adsterra advertiser account – if you don’t have one yet, click here – go to “Campaigns”, select “Create” and choose “CPM”. Activate “Smart CPM” so that the algorithm adjusts bids automatically. Set your bid limit and let Smart CPM work for you.

Get the best of Smart CPM right now

During the month of June 2024, you receive 15% Cashback on your campaigns using Adsterra’s Smart CPM. If you don’t already have an Adsterra account, take advantage of this extra advantage. Find out more here.

Adsterra’s Smart CPM is a powerful tool for advertisers who want to optimize their spend and maximize ROI. Save time, control your budgets and ensure the best traffic for your ad campaigns.

For more information and to start using Smart CPM, visit the Adsterra website and be part of this revolution in acquiring online traffic.

About Adsterra

Adsterra is an advanced global ad network, distinguished by its unique partner care approach, connecting brands and marketers since 2013. The platform offers robust advertising and monetization solutions, benefiting both advertisers and publishers.

Adsterra Benefits for Advertisers

  • Advanced Targeting: With over 20 targeting settings, advertisers can target the most appropriate audiences, ensuring high-performance campaigns.
  • Diversity of Pricing Models: CPM, CPC and CPA options, allowing flexibility according to the campaign objectives.
  • Automation Tools: Traffic Estimator, Smart CPM and CPA Goal to optimize bidding strategies and maximize conversions.
  • Security and Quality: A three-level security system prevents fraud and guarantees high-quality traffic.
  • Proprietary Ad Formats: Social Bar Ads and other innovative formats that resonate with digital audiences.

Click here and create your Advertiser account on Adsterra.

Adsterra Benefits for Publishers

  • Efficient Monetization: Solutions to monetize websites, blogs and social media traffic, without the need to own a website.
  • Competitive CPM Rates: One of the highest paying networks, guaranteeing fair and profitable returns for any type of traffic.
  • Advanced Technology: AI algorithms fine-tuned to send you the most relevant CPM rates and tailored ad feed.
  • Variety of Ad Formats: Including popunders, Social Bar, In-Page Push and interstitials, all optimized to maximize visual impact and click-through rate (CTR).

Click here to sign up as a Publisher at Adsterra.

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