SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, publishes the Sports Betting Events Calendar for 2025. This year, the free download file contains 84 major sporting events, aiming to boost strategies operator promotions.
Sports Betting Events Calendar for 2025
The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenue in 2024 reached 45.43 billion euros, reflecting a 6% increase compared to the previous year, while ARPU (average revenue per user) rose from 320 euros in 2023 to 330 euros in 2024.
This upward trajectory is mirrored by an increase in betting activity across all platforms, with mobile betting growing by 210% and desktop betting increasing by 194%.
Several sports categories saw significant growth in betting volumes in 2024:
- Football – 21%
- Tennis – 136%
- American football – 650%
- Basketball – 115%
- Table tennis – 640%
These numbers highlight the importance of leveraging major sporting events to drive player engagement and optimize revenue. In the list of mandatory promotional activities, SOFTSWISS experts included 24 different sports because diversity in the offer leads to stability in the sports betting operation.
Alexander Kamenetskyi, Director of SOFTSWISS Sportsbook, comments: “By using a personalized approach, flexible bonuses and process automation, operators can not only increase player engagement, but also significantly reduce operating costs. This strategy will be key to success next year and will help differentiate operators in the competitive market.”
SOFTSWISS highlights opportunities in esports
According to experts at SOFTSWISS, operators must focus on several key strategies to increase player engagement and streamline operations to ensure sports betting success in 2025.
Seasonal bonuses and personalized promotions tailored to major events can captivate players and increase activity.
Alexander Kamenetskyi adds: “For example, offering free bets on users’ favorite sports or creating combined bonuses that cover multiple events, such as the Champions League and French Open finals, can generate continued interest.”
“Additionally, esports presents a growing opportunity, allowing operators to engage younger, tech-savvy audiences. Everything is done through live broadcasts, real-time betting options and dedicated campaigns.”
Therefore, a mobile-first approach is essential. Because more than 90% of sportsbook revenue now comes from mobile users. Therefore, operators need to optimize apps and platforms to ensure seamless, on-the-go gameplay, which is crucial to retaining players.
Thus, automation also plays a key role in increasing efficiency and reducing operational costs. By automating audience segmentation, bonus distribution and promotional campaigns, operators can save time and provide a more personalized experience for players.
The SOFTSWISS Sportsbook team will share more strategies and insights during ICE Barcelona 2025 at stand 2G42.