O papel do IBJR no mercado de apostas online
Imagem: IBJR / Divulgação

The Brazilian Institute of Responsible Gaming (IBJR) has stood out for protecting consumers when betting online. Then, the new regulation of Law 14,790/23 strengthened its operations in the iGaming and sports betting sector, promoting safe practices.

Signatories’ Commitment

Around 75% of the Brazilian market has already joined the IBJR, showing commitment to its principles. Furthermore, the entity encourages third parties, such as content creators and influencers, to promote a safe environment for bettors.

Therefore, the institute seeks to ensure that online betting platforms operate ethically and responsibly, especially given the rapid growth of the sector in Brazil.

Therefore, the entity argues that the prevention of gambling-related problems should be a priority for everyone involved.

Check out the official IBJR note:

“The IBJR – Brazilian Institute of Responsible Gaming (IBJR) establishes a set of essential principles to ensure consumer protection in online gambling activities in Brazil.

All signatories and members of the IBJR, which represent around 75% of the Brazilian market and applicants for licenses under Law 14,790/23, are committed to complying with the principles in their operations and encouraging affiliated third parties, such as content creators, influencers and profiles on social networks, in addition to brand ambassadors, to adopt them whenever applicable.

This commitment reflects the importance of promoting a safe and responsible environment for all players. Check out the 15 #IBJR Principles below for the betting ecosystem to function in a regulated, healthy and safe market.

[1] protection of minors and people prevented from participating in games

[2] combat match-fixing

[3] prevent money laundering and fraud

[4] only work with third-party providers who are properly licensed

[5] provide clear and accessible information

[6] promoting a unified national toll-free helpline

[7] advertising is socially responsible

[8] tools to help them play responsibly

[9] self-exclusion tools

[10] encourage players to set budgets

[11] limits on your bets, avoiding the search for loss recovery

[12] shared responsibility approach

[13] evidence-based consumer protection research and initiatives

[14] continuous training of employees

[15] commitment to evaluate and monitor.”