Inspired Entertainment, a leading B2B provider of virtual gaming content, technology, hardware and services, announced that it has signed a partnership agreement with the National Basketball Association (NBA).
This agreement secures the rights to develop virtual sports games centered on archived footage from the world’s premier professional basketball league.
NBA-themed virtual sports offerings will provide fans the ability to bet on teams in fast-paced matchups.
Additionally, users will have many of the same standard sports betting options, including money line bets, total score, over/under, etc.
Agreement details
The NBA-themed virtual sports will feature a variety of NBA imagery, including archived NBA footage and all 30 team logos, as well as during the NBA All-Star, playoffs and league finals.
The NBA is a global sports league and media organization that inspires and connects people everywhere through the power of basketball. The league is made up of 30 teams from North America.
“We are excited to offer basketball fans around the world the unique experience of a Virtual Sports NBA game,” said Brooks Pierce, president and CEO of Inspired.
“Our use of archived NBA footage will produce a truly distinctive virtual sports offering, complete with new gaming experiences that provide a unique way for fans to stay connected with the game, even during the off-season,” continues Brooks Pierce.
He concludes: “Our partnership with the NBA allows us to deliver an incredible offering that elevates our customers’ brands and expands their reach to millions of basketball enthusiasts around the world.”
“Virtual sports gaming continues to grow in popularity around the world,” said Kuljeet Sindhar, NBA associate vice president of international gaming and data enterprises.
“We are excited to embark on this unique collaboration with Inspired Entertainment to engage our fans in virtual sports with real gaming action.”
“Inspired is a leader in this space and will utilize immersive NBA game imagery to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fan base around the world.”
Additionally, Inspired‘s multi-award winning virtual sports are popular around the world, attracting a wide range of players through more than 40,000 retail channels and more than 100 websites in 35 countries.
About Inspired Entertainment
Inspired Entertainment offers a growing portfolio of content, technology, hardware and services to regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world.
Inspired’s gaming, virtual sports, interactive and leisure products appeal to a wide range of players, creating new opportunities for operators to increase their revenues.
Inspired operates in approximately 35 jurisdictions worldwide, providing gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming rooms and other route operations.
