The company’s entry into France is the result of a joint partnership with a local partner, where Betsson‘s sportsbook in France will take advantage of Sportradar‘s technology.
Nadir Ounissi, Partner at Betsson France SA, states: “We have been following the development of the French market for some time and felt we could contribute positively by introducing a different product dimension and communication with players.”
“We are collaborating with experienced partners who have given us remarkable support, energy and creativity throughout this journey.”
“I feel we have assembled a team of experienced professionals who are capable of positioning betsson.fr to succeed in this local regulated market. Our product and content are tailored for recreational players and we are genuinely looking forward to offering our betting experience to French players,” added Ounissi.
France’s regulated gambling market saw a 4% increase in the first half of 2023, with total gross gaming revenue (GGR) reaching €5.35 billion ($5.63 billion).
The market is largely dominated by FDJ and PMU, which represent 78% of GGR.
In Betsson Group’s Q2 2023 report, the company recorded a 27% increase in revenue, totaling €236.8 million.
Earlier this year, Betsson Group extended its partnership with Pragmatic Play, providing live casino content to its Swedish operator, Jalla Casino.
In August 2023, Betsson Group launched its flagship brand in Denmark. This change involved the transformation of Casino.dk into Betsson.dk.
About Betsson
Originally founded in 1963, Betsson Grupo is a leading global sports betting and gaming operator, providing entertainment to millions of players across more than 20 award-winning brands, including Betsson, Betsafe and InkaBet.
With proprietary technology across its product offering, the brand serves gamers directly (B2C) and indirectly on a B2B basis. The company’s vision is to provide the best customer experience in the industry.
Sustainability is an integral part of the company’s strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a successful, sustainable business.
The group employs more than 2,000 people across Europe, South America, Asia and North America and is wholly owned by Betsson AB – listed on Nasdaq Stockholm.
