Liderando o Caminho Soft2Bet no SBC Summit Barcelona
Liderando o Caminho: Soft2Bet no SBC Summit Barcelona.

Soft2Bet continues to dominate iGaming events, this time with a comprehensive presence at the SBC Summit Barcelona.

Held from 19th to 21st September, the event featured industry leaders, panel discussions and cutting-edge solutions, with Soft2Bet stealing the spotlight.

Introducing a new look at booth SB36

Soft2Bet’s redesigned and larger stand SB36 was an epicenter of innovation, attracting attention from attendees and industry experts. The company showcased its comprehensive suite of solutions, with special emphasis on its unique gamification technology.

Soft2Bet thought leadership

While the expo showcased the company’s technological prowess, Soft2Bet’s thought leadership was also showcased in the Summit’s key panel discussions.

Leading the Way: Soft2Bet at SBC Summit Barcelona

Uri Poliavich, CEO of Soft2Bet, participated in the SBC Leaders Summit on September 19, exploring “Behind Closed Doors – Economy, Investment and Regulation”.

The panel was moderated by Anton Kaszubowski and featured renowned speakers including Pontus Lindvall (Betsson Group), Daniel Taylor (Flutter Entertainment), Paris Smith (Former CEO, Pinnacle), Gustaf Hagman (LeoVegas) and Joanne Whittaker (Betfred).

Uri Poliavich reflected on the panel, saying, “SBС and Rasmus Sojmark, CEO and Founder of SBC, put on a great annual event and for me it was a good personal experience interacting with industry CEOs.”

On September 20, Lisa Isaksson, Head of Regulation and Compliance at Soft2Bet, added another layer of expertise by sharing insights during the panel on “Financial Risks and Rewards of Expanding into New Gaming Markets.” Isaksson noted: “To be truly successful in new markets, we need to couple robust compliance frameworks with agile business strategies.”

A hub for networking and future collaborations

The Summit wasn’t just about showcasing products and sharing insights. The Soft2Bet team maximized the opportunity for interviews, private meetings and networking, laying the foundation for future partnerships and initiatives. Stay tuned for upcoming interviews with SBC News, featuring expert insights from Uri Poliavich, CEO, and David Yatom Hay, General Counsel at Soft2Bet.

The company also shared an important announcement about obtaining the Italian License. With this strategic partnership, Soft2Bet will collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s regulatory body for online gambling, ensuring compliance with local laws and regulations.

Soft2Bet also plans to certify the platform in the Italian market, further enhancing its operational excellence and customer satisfaction.

What’s Next: G2E Las Vegas and SiGMA Malta

The momentum doesn’t stop with SBC Barcelona. Soft2Bet will soon be participating in several industry-leading events, including G2E Las Vegas (October 9-12) and SiGMA Malta (November 13-17).

Leading the Way: Soft2Bet at SBC Summit Barcelona

About Soft2Bet

Soft2Bet is a B2B sports betting and casino platform provider offering a wide range of products and services to iGaming operators in regulated markets. A proprietary gamification engine sets Soft2Bet apart.

The company has developed and deployed many brands, including recognized names such as,,,,, and holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek and Romanians.

With 500,000 events and more than 8,500 games from 120 providers, the brand supports 150 payment methods in different countries and accommodates more than 20 languages, among other capabilities.