Ceará has announced that it has signed a new main sponsorship agreement with EstrelaBet, a sports betting company, for the next three years. According to the president of the club, João Paulo, the agreement will yield more than R$ 30 million to Alvinegro.
Previously, the company already appeared on the sleeves of the professional team’s uniform, but now it will have its brand in the most prominent place.
This contract, which expires in April 2026, is the biggest sponsorship deal ever closed in Ceará’s history. In addition to displaying its brand on the team’s shirt, EstrelaBet will carry out several actions in partnership with the fans, both in the launch of the new bond and in the first match of the Copa do Nordeste final, which takes place this Wednesday, the 19th.
“Having EstrelaBet with us and extending this bond is a reason for great joy for all of us. This shows the strength of our shirt on the national scene and how much our partnership has been growing, and the most important thing is that we have grown together, with much more field of action to seek more and more success every day”, said João Paulo.
Other bookmaker sponsorships
Internacional recently decided to bring forward the renewal of the contract with the sportsbook EstrelaBet. The bond, which was originally going to expire at the end of 2024, was extended until December 2025. The agreement establishes an amount of BRL 24 million per year.
The sponsor brand has been moved to a new position on the shirt, going from the shoulders to the back, more specifically at the bottom of the player numbering. With the change and renewal of the contract, EstrelaBet will become the largest sponsor in the state of Rio Grande do Sul.
About EstrelaBet
EstrelaBet is a betting site founded in 2012 and operated by Stars Investments N.V. The house is registered in Curaçao under number 158499 and authorized by the General Government of Curaçao through Antillephone N.V. The bookmaker encourages responsible gaming for its players by offering limit-setting and cool-off features.
