With the aim of expanding its brand in the Brazilian market, 20BET, bookmaker and online casino, has prepared special actions in Rio de Janeiro. Last Saturday (02/25), the brand enveloped an exclusive bus, which drove along the edge of the city, to the Arrasta Pé kiosk, at post 3 on Copacabana beach. At the site, 20BET interacted with the public, with the presence of a team of promoters, distributing gifts, bonuses and other brand materials.
And to complement the first face-to-face activation campaign in the city, 20BET rocked the surroundings of Maracanã this Tuesday (02/28). The stadium hosted the Recopa final, played between Flamengo and Independiente del Valle. In penalties, the team from Ecuador was crowned champion.
The company was present at Praça Varnhagen, in Tijuca, next to the stadium, in offline actions with the public in bars and establishments in the region. With the presence of a team of promoters, the brand carried out a real warm-up for the grand finale.
The campaign was developed and executed by the KLEFER Group, specialized in sports and entertainment. “Our intention is to help the brand find the best opportunities to gain visibility and to dialogue with the Brazilian public directly.
We are very happy that yet another large international company is betting on KLEFER’s strategic role in the sports market and on our ability to deliver relevant activations”, commented Fernando Paz, Head of Sponsorships at KLEFER.
20BET is a provider of online betting services, founded by a team of sports betting fanatics and united by the goal of improving the experience of bettors around the world.
With betting know-how on hundreds of sites, the brand has the expertise to combine the widest selection of betting markets with the safest deposit methods, fast withdrawals, promotions, loyalty bonuses, among other services. The brand has Brazilian athletes as poster boys, such as Gilberto Silva and Julio César.
