Headquartered in Salvador (BA), Yellowmelon is a company focused on planning and creating digital campaigns for bookmakers operating in Brazil.
After studying the market and developing a specific methodology for the segment, partnerships and contracts were signed with clients such as Vaidebet, from singer Gusttavo Lima, Betpix365, Pixgold, Futebol Fácil, Sorte Esportiva and Bet Esporte.
Following the rapid growth of the segment, the Yellowmelon Propaganda team, which has a decade of experience in the market, has been standing out in the national scenario of paid betting traffic.
Yellowmelon CEO projects sports betting market growth
The agency is directly connected with the modifications and growth of the niche. According to Vitor Hugo Machado, CEO of the company, the sports betting area still has a lot to be explored.
“By 2027, the global sports betting market could reach $127.3 billion. In Brazil, in two years, the sector grew from R$ 2 billion to R$ 7 billion. We believe it is a promising market that is expanding rapidly, and our company is prepared to meet this demand,” he said.
The agency’s characteristic is the study of each client, immersion in the target public and evaluation of consumption profiles for each campaign developed, according to Marcos Brazão, Yellowmelon’s service director.
“We have outcome-seeking in our DNA. It was through the development of a methodology for the segment that we were able to achieve great results, an expertise built through an extremely qualified team and a lot of research time”, he commented.
In addition to the big names in the sports betting sector that work or have already been served by Yellow, other cases were built in partnership with several clients.
An example was São João de Campina Grande, considered the largest São João on the planet, where the agency developed the concept “Bet on Tradition”, which guided the entire campaign and activation actions of the Betpix365 brand, official sponsor of the event. Also with Betpix365, the company planned actions for the Copa Paraisópolis, an amateur soccer event in São Paulo, in the community of Paraisópolis.
