, an international sports betting brand, has closed a 3-year sponsorship with the National Basketball League. The partnership aims to bring sports fans a different experience, offering content on their digital platforms, mainly of an educational nature, about betting on live programs and podcasts.

During matches, fans will receive tips and information about statistics and bets before and during matches, all provided by the bookmaker; in addition, at the end of the match, it will be possible to follow the other results of the day and prepare to bet on the following rounds.

Delano Franco, president of LNB, commented: “The partnership we are starting demonstrates the confidence of a relevant brand in the international sports scenario in the work carried out by the League, whose main objective is to make clubs and the sport itself increasingly stronger” .

“Together, we will bring the excitement of gaming, entertainment and quality content to basketball fans across Brazil. And the use of digital platforms will offer visibility and engagement to our new sponsor”, added Franco. partnerships has a strong presence in the Brazilian scenario, having the following partnerships: sponsoring São Paulo in football and other modalities, including men’s basketball; sponsor of the Copa do Brasil, one of the main soccer championships in the country.

In addition, the brand is a naming partner of Imperial, a CS:GO team — Counter-Strike Global Offensive. In England, they are sponsors of Southampton and partner with Arsenal.

Justin Le Brocque, Head of Marketing at Sportsbet.i, highlighted the importance of the partnership with LNB: “The way we will use and activate the sponsorship of the LNB and our presence in the NBB, goes against the pillars of the brand: fast, fun and fair”.

“We believe in partnerships that go beyond commercial relationships and we are entering to contribute to Brazilian basketball reaching many more people”, said Le Brocque.

Another strong point of the sports betting brand’s performance in competitions organized by the National Basketball League will be the great interaction with digital influencers throughout the season, including during broadcasts.