Pixbet partners with Rede Globo and will be a sponsor at the World Cup in Qatar

Less than 100 days before the start of the World Cup in Qatar, Globo has already secured six sponsors for the broadcast on open TV. The group owns the rights to broadcast the event on open TV, pay TV and streaming.

A few days ago, BRF, owner of the Sadia and Perdigão brands, signed an agreement with Globo’s commercial department to participate in broadcasts and all programming involving the World Cup theme on open TV and also on SporTV.

After BRF, the sixth sponsor to join the Globo package is Pixbet, a sports betting platform, which already invests in Brazilian football as a sponsor of the clubs Flamengo, Santos, Juventude, Avaí, Goiás and América-MG.

The company will be the first bookmaker to partner with a World Cup broadcast in Brazil on TV Aberta. “Being at the World Cup is a giant step for Pixbet. We are very proud to have reached this level”, says Ernildo Santos, founder of Pixbet. According to the company, its exhibition on Globo’s vignettes will start on the 22nd.

World Cup sponsors

Pixbet and BRF join Ambev, Claro, Itaú and Magalu, which also acquired World Cup sponsorship quotas. The brands Ambev, Claro, Itaú and Magalu have already appeared in the headlines and vignettes of the programming that address the World Cup.

From this group of sponsors, Ambev, Claro, Magalu and BRF also sponsor the World Cup broadcasts on SporTV, which will have a special schedule to follow all the events in Qatar. In pay TV, along with these brands, Samsung and Betfair are also sponsors.

Globo did not disclose the total amount of sponsorship quotas offered to the advertising market for the Qatar World Cup. Generally, the group usually works with the number of six sponsors for open television. At the 2018 World Cup in Russia, the broadcasters Ambev (Brahma), BRF, Coca-Cola, Itaú, Johnson & Johnson and Vivo were sponsors of the broadcast.

At the time, in 2018, Globo charged the price of BRL 180 million for each of the sponsorship quotas for the Cup. It is estimated that the amount charged for the insertion of the sponsors of the Qatari broadcast is equivalent to or slightly higher than that charged in Russia. Globo does not comment on the values ​​of its commercial plans.


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