Betsson betting company will sponsor women's and men's football of Athletico-PR
Photo: Fabio Wosniak/

Athletico has just announced another partnership. From now on, Betsson is the new sponsor of the club and will make its debut in the uniform in the match against Estudiantes, for Libertadores, this Thursday, 4th, in Curitiba. Global reference in the online gaming and betting segment, Betsson closed with Hurricane until the end of 2023.

According to the club’s official website, the bookmaker’s brand will be inserted into the lower back of the athletic shirt. In addition, Betsson goes down in club history for being the first to put its logo on the women’s team shirt. The deal also includes bonuses for fans within the betting site.

“We are delighted to have Betsson as a sponsor. A global company, a pioneer in Brazil, with expansion projects that coincide with Athletico’s goals of becoming a reference in football. We are sure that we will do great projects together”, said the Commercial Director, Institutional Relations and Marketing of Athletico, Mauro Holzmann.

“Driven by innovation and sport, the synergy of this partnership is in line with what we seek for Betsson on Brazilian soil, which is to position betting games as regulated, serious and safe entertainment. And also increase the recognition of our brand in the southern region of Brazil”, declared Andre Gelfi, Managing Partner of Betsson in Brazil.

To celebrate the partnership with the team from Paraná, Betsson launched an exclusive promotion, the Supercota for new customers of 20.00 on Athletico’s victory! The action continues until this Thursday, before the start of the first leg of the Libertadores quarterfinals.

About Betsson

With over 20 brands in the portfolio, including,, and CasinoEuro, the Swedish group Betsson is one of the leaders in the online betting industry, providing entertainment for over 50 years.

Operating in Brazil since 2019, Betsson is the first and only licensed operator in the national gaming and sports betting market, in partnership with the Jockey Club of Rio Grande do Sul. The brand is also a sponsor of the Íbis Sport Club and the state championships Pernambucano Betsson 2022 and Gauchão 2022.