Codere Online launched its first marketing campaign in the city of Buenos Aires after obtaining a license to offer its services in the Argentine capital. The group created its “The next big move is yours” campaign to promote its online gaming, sports betting and online casino services.
Developed by the Italia agency, the campaign will air six spots related to its offer via television and social networks. The campaign will continue throughout the year. The company said the ads recreate different everyday situations, such as at a bus stop, where players share the thrill of playing games.
Alberto Telias, Marketing Director of Codere Online, said: “With the launch of this campaign, we continue to strengthen the Codere brand in the region and develop content, experiences and products that, together with the main football teams, bring us closer to the customer. place”.
The company began operating in the city of Buenos Aires in December 2021 after receiving an initial five-year license granted by Lotería de la Ciudad de Buenos Aires (LOTBA), the city’s gaming regulator. In addition, Codere Online also operates in the Latin American markets of Mexico, Colombia and Panama.
The group has entered into a series of strategic alliances with the region’s top football teams, including a partnership with Real Madrid, Spain, focused on Latin America and a sponsorship agreement with River Plate, Argentina.
Argentina allows gambling to be legalized state by state. Therefore, the city of Buenos Aires allowed the operators to start operating at the end of last year.
About Codere Online
With Codere, the player will live this passion for the sport in a different way. He will test his knowledge and learn strong strategies that will lead him to win real money with online betting, on a safe and professional site, among friends, at the best online casino in the country.
It is possible to place sports bets whenever you want, but only within the Autonomous City of Buenos Aires. They are all safe sports betting, backed by the Codere brand, a company that not only has 13 bingo rooms in Argentina, but also operates the best sports and online bookmakers in other countries in South America and Europe.
