Interwetten has expanded its football sponsorship portfolio by entering into a long-term regional partnership with Liverpool FC. The news was announced after Liverpool reached the Champions League final, which will take place on May 28 in Paris.
Founded in Vienna in 1990 and based in Malta since 2005, Interwetten is a sports betting provider that provides customers with access to online entertainment across more than 70 sports. The platform hosts products from over 30 vendors and includes over 1,200 games.
Liverpool join a growing list of Interwetten partners in a variety of sports such as the National Hockey League (NHL), the European Darts Tour (PDC) as well as winter sports sponsorships with the German Ski Federation (DSV). ) and the Austrian Ski Federation (ÖSV).
Through this partnership, Interwetten will aim to provide branded experiences and entertainment opportunities for football fans. And with the combined efforts of the two, a joint entertainment program will also be created.
Stefan Sulzbacher, Chairman of the Board of Interwetten, commented: “As a trusted sports betting provider, we always strive for long-term partnerships and cooperation with an international reputation. of the world’s most traditional and powerful club brands alongside us at Liverpool FC”.
Ben Latty, Chief Commercial Officer of Liverpool FC, added: “We are thrilled to launch our partnership with Interwetten. Together, we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences.”
About Interwetten
Interwetten was founded in 1990 and operates in the online entertainment business, offering its customers sports betting, live betting, casino, live casino, and gaming. In 1997, Interwetten became the second company in the world, after Intertops, to also offer online sports betting.
