Sportradar and Bowl Season have entered into a mutually beneficial strategic partnership, assisting each other in their commercial sports betting goals.
One half of the deal will see Sportradar act as an advisor to the Bowl Season, helping the latter in its vision of getting involved in sports betting, in a “responsible and thoughtful” manner.
On the other hand, Bowl Season will increase Sportradar’s involvement in collegiate athletics, reinforcing the company’s commitment to providing collegiate sports with high quality data and analytical tools.
Ed Blonk, Sportradar’s CCO, commented, “Millions of sports fans look forward to the Bowl season each year. We see untapped potential in the collegiate sports space, and this multifaceted partnership will help the organization improve an already exciting fan experience. and reach a wider audience”.
The Bowl Season represents a long tradition of post-season college football, having taken place for over 100 years. Once restricted to only the best college football teams in the US, there are now over 40 games as part of the season.
To help Bowl Season in its aim to further market its brand, the data company will identify a number of opportunities for its new partner in the sports betting world.
The new agreement also provides for the annual Sportradar Sponsor Bowl Season meeting, where the sports data and technology provider will educate the organization about other products offered by the company, such as Integrity Services.
Nick Carparelli, Executive Director, Bowl Season, said, “Sportradar’s expertise in creating immersive experiences for sports fans is a perfect fit for the Bowl Season. Sportradar will be a great resource for the Bowl, playing an important role in our Annual Meeting next spring and educating our members about their wide range of services.
“We are excited to partner with Sportradar and look forward to working closely together,” concludes Carparelli.
About Sportradar
The company has a global team of qualified integrity experts who provide analysis on irregular betting patterns with any suspicious games subsequently reported to partners, providing essential visibility into the global matchmaking landscape.
