Two new sponsors now sponsor the Campeonato Paulista. WarnerMedia announces that BetNacional and Rei do Pitaco are now part of its portfolio of partnerships in sports betting.
With WarnerMedia’s high reach and engagement, Rei do Pitaco and BetNacional will be able to count on deliveries that go through integration in the broadcast of matches to direct interaction with the community of football lovers on social networks. This is the first commercial deal linked to a sports broadcast on HBO Max.
HBO Max and TNT Sports Stadium will broadcast 28 games, plus exclusive matches from Round 6 through Round 12. So far, the performance of the championship on the platforms has been satisfactory, where only in the first month the following results, including broadcasts and content on social networks, were achieved:
- Inter de Limeira x Santos – 3,5 milhões;
- São Bernardo x Palmeiras – 10,5 milhões;
- RB Bragantino x São Paulo – 11,9 milhões;
- Corinthians x Ituano – 15,4 milhões;
- Corinthians x Mirassol – 13,1 milhões.
Now BetNacional and Rei do Pitaco will have the opportunity to connect even more with the public on the social networks of HBO Max and TNT Sports, which already have a strong digital presence and more than 40 million followers.
This community already has an expressive engagement, where since the beginning of Paulistão it has had about 8.6 million interactions, 17.4 million views and 230 million impressions on Instagram, Twitter, Facebook and YouTube.
Mauro Borges, Director of Ad Sales at WarnerMedia in Brazil, said: “In addition to bringing fans the best broadcast and sports coverage, our goal is also to connect them in a relevant and fluid way with brands and products of their interest.”
“Through the wide reach of our digital platforms, our partners will be able to engage with Paulistão fans with quality curation, through the best tools and solutions available”, concluded Borges.
The TNT Sports Stadium also broadcasts Paulista Feminino and Paulista Sub20. There will be 50 matches, totaling 78 games for fans. All games remain available on streaming platforms even after the live broadcast.
