Caesars Entertainment and the Buffalo Bills have signed a multi-year deal that will see the operator as the official mobile sports betting partner for the Buffalo Bills.

The operator will be able to use the official Bullafo Bills logos, along with access to a wide range of VIP experiences and hospitality assets for its punters, through the integration of the Caesars betting app with the Caesars Rewards loyalty program.

The agreement also includes broadcast and digital content through Buffalo Bills properties, visible in-game TV signage and access to exclusive fan activations at Highmark Stadium.

Chris Holdren, Co-President of Caesars Digital, commented, “This partnership gives us the opportunity to connect with one of the most passionate fanbases in all of the sport.”

“We are ready to welcome Bills fans and offer them access to the best hospitality experiences through our app as we continue to expand our presence across New York State and beyond,” concluded Holdren.

Dan Misko, SVP of Business and Development at Pegula Sports & Entertainment, added, “Caesars’ sports betting app is a premier platform that connects sports fans and delivers best-in-class experiences.”

“We are thrilled to be working with Caesars to engage Bills fans across Western New York and Southern Ontario, bringing these unique experiences to their fingertips.”

“Additionally, we are also looking forward to the new attraction Caesars will bring to Highmark Stadium next season and the work we will have with Caesars for many years to come.”

About Caesars Entertainment

The company is one of the most diverse sports betting and casino entertainment providers in the world and the most prestigious company in this industry in the US. From its beginnings in Reno, Nevada in 1937, the brand has grown through new resort development, expansions and acquisitions.