Sportradar and PointsBet have signed a multi-year sports betting partnership, establishing the first as PointsBet’s US provider of Major League Baseball (MLB), National Basketball Association (NBA), National Hockey League (NHL) data , college football and college basketball.
The deal incorporates a range of Sportradar’s pre-match and live betting services, including pre-match odds suggestions, trading tools and live data. It also covers content solutions such as live match trackers and live scores.
In addition, the sports technology company’s Live Channel Online, its live streaming solution designed to complement the betting experience, is also part of this package.
“Like Sportradar, PointsBet continues to strengthen its position in the US betting market,” said Neale Deeley, Executive Director of US Betting, Sportradar.
“With betting popularity exploding in the United States, having fast, reliable, and accurate data is critical to generating greater engagement among bettors. We look forward to working together to help PointsBet deliver a cutting-edge product to its customers.”
The deal is Sportradar’s sixth long-term contract with a US multi-state betting operator for world-class sports data this year alone.
Johnny Aitken, CEO of PointsBet USA, commented: “The PointsBet team is unwavering in our commitment to providing the fastest and most comprehensive betting experience. We are excited today to officially announce our partnership with Sportradar and look forward to enhancing our live betting capabilities alongside your team.”
Sportradar is a leading global sports technology company that creates immersive experiences for sports fans and punters.
The group is well positioned in the sports, communications and betting sectors, providing sports federations, news media, consumer platforms and sportsbook operators with a range of solutions to help grow their businesses.