Altenar is now providing its sportsbook platform to 8888.bg, a new betting brand in Bulgaria that has become Altenar’s third local customer after winbet.bg and sesame.bg.
8888.bg is a sports betting and casino brand designed for sports fans, casino and slot lovers, as well as those who like to “think outside the box and try something new”.
Domenico Mazzola, Commercial Director of Altenar, said: “We are pleased to announce our official partnership with 8888.bg, a licensed Bulgarian brand, which increases Altenar’s local B2B clientele to three regulated operators.” The project got off to a very promising start in less than a month of active operation.
“8888.bg users are already enjoying our features, including Bet Builder, a large number of live sporting events, competitive odds and bonuses, as well as the brand’s wide range of streaming events.”
Altenar’s sports betting platform
Through this latest deal, 8888.bg has become the next betting and gaming brand to deploy the latest version of Altenar’s sportsbook, on a platform originally launched for a select quota of its partners in April 2020, as the company sought to “serve operators globally more efficiently.”
At the time, Altenar CEO Stanislav Silin said that operators who enter into a partnership with a vendor who is not committed to “regular updates” of the software – or who doesn’t want to build their own platform from scratch – “will be always hostage to a limited supply”.
In addition to the benefits cited by Mazzola, the upgraded platform also brings more back-end advantages, such as better margin management and a new content mapping tool that allows Altenar to ‘mix and match’ the data fed by the best providers in the industry.
