Betcris becomes official sponsor of Ecuador’s Barcelona Sporting Club

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Betcris becomes official sponsor of Ecuador's Barcelona Sporting Club

Betcris continues to prove that it is a leading operator of sports and online betting in Latin America (LatAm), allying itself with several local organizations. She is already an official partner of the NFL and has just closed another important contract. Now, the brand has joined the soccer team Barcelona Sporting Club, from Ecuador.

Barcelona is the current champion of the Pro League of Ecuador and is the most successful soccer team in the country. The club has won the national title 16 times and has six other regional titles to its credit.

By joining the team affectionately known to its fans as ‘El Idolo’, Betcris is introducing new levels of engagement to fans and will give them the opportunity to watch games live on the operator’s streaming platform.

Betcris was presented as an official partner in a traditional club event

As part of the El Idolo tradition, the club promotes the “Yellow Night” each year, when the cast is officially introduced to the crowd. The event is usually accompanied by festivities and a friendly against a team from abroad, but the last edition demanded an adaptation with a match with a local opponent due to the pandemic.

In addition, the team presented its new uniform and Betcris as its new sponsor. Also present at the celebration was Javier Mascherano, a native of Argentina and a former player who played for several teams, including Liverpool and Barcelona of Spain, where he won 19 titles in eight years.

Mascherano stopped playing last year and joined Barcelona, ​​Ecuador, as a guest player, participating in the friendly and showing fans his unique talent and skills.

Because of the safety protocols under COVID-19, much of the activity normally promoted during the Yellow Night needed to be suspended and fans were not allowed at the stadium.

However, Barcelona were still able to present their new formation, with Sergio López, Michael Hoyos, Gonzalo Mastriani, Carlos Garcés, Javier Burrai, Williams Riveros and Bruno Piñatares.

In addition, Betcris was able to reveal some of the new co-branding solutions it created with the team to present the operator’s various options to fans.