Atlético de Madrid and AYX (Ai You Xi), Asia’s leading sports data and entertainment company, have signed a trade agreement. According to an official note from the Spanish team, the company will be its regional partnership on the Asian continent until the middle of 2023.
AYX (Ai You Xi) is an entertainment company dedicated to providing users with diverse gaming experiences. And it offers entertainment services for sports fans. Atlético de Madrid’s commercial director, Iñigo Aznar, spoke about the new contract.
“Closing the deal with AYX represents an important advance in the club’s strategy of expanding into Asia on a commercial level, which we are sure will bring great success for both AYX and Atlético de Madrid,” said Aznar.
AYX representative celebrates agreement with Atlético de Madrid
AYX marketing director Steven Chang also shared his views on the association with the traditional European team. “The outstanding qualities of Atlético de Madrid and the ever increasing values of AYX make this partnership a perfect match. We are very proud to cooperate with an elite Spanish football team. “
Chang added: “Atletico Madrid’s influence will further strengthen our brand, which represents an innovation for AYX. This collaboration with Atlético de Madrid will increase the interaction between AYX users and Atlético de Madrid fans and promote mutual identification. Through joint efforts, we will seek achievements in the near future and drive the development of the sports industry ”.
Chang added: “Atletico Madrid’s influence will further strengthen our brand, which represents an innovation for AYX. This collaboration with Atlético de Madrid will increase the interaction between AYX users and Atlético de Madrid fans and promote mutual identification. Through joint efforts, we will seek achievements in the near future and drive the development of the sports industry ”.
In addition, Atletico is in the round of 16 of the Champions League and faces Chelsea, England, on February 23 and March 17.
