Atlético-MG is approaching a deal with a new master sponsor for this new year. The sports betting company in Greece, Betano is interested in placing its brand in the most valued space in the team uniform of Minas Gerais.
The amount has not yet been officially revealed, only that the deal could yield about 10 million reais per season for the Rooster. However, this amount may increase, since payment will be made in euros.
If the dealings with the betting company are confirmed, the marks that appear on the club’s uniform currently need to be adjusted on the uniform for the new season.
Banco BMG’s logo can be transferred to the back taking the space of the Auto Truck, which will also be changed in location. The Auto Truck brand will be transferred to the bottom bar on the front of the shirt, and will also be displayed on the shorts.
About Betano
The company Betano entered the Greek online betting market in 2013. Gradually, the company managed to increase its reach to seven countries and has around 700 employees and 300 thousand customers registered on its online platform.
In 2019, the company decided to enter the sport with the intention of getting more attention for its brand. The first option was to invest in the debut season of the GT4 South European Series touring car, held in Europe.
Subsequently, Betano changed its focus to football and signed a contract with two teams from the elite of Portuguese football, Braga and Marítimo.
In addition, the company has another company, Stoiximan, which also maintained partnerships with sports teams. The brand came to support PAOK, OFI Crete and Olympiacos, from Greece, Craiova University, from Romania and Apollon Limassol, from Cyprus.
