Betfair, a Copa Libertadores partnership, presented the second episode of its company entitled “Infinitas Possibilidades”. The video focused on the first game of the semifinal of the South American competition involving Santos and Boca Juniors, at Bombonera.
The game, played this Wednesday in Buenos Aires, ended 0-0. The return match will be held in Vila Belmiro, in Baixada Santista, next week.
A new goalless draw takes the vacancy decision to penalties, a tie with goals qualifies River Plate and Santos advances with a simple victory. The winner will face Palmeiras or River Plate in the grand final.
Betfair action details for match between Santos and Boca
The bookmaker’s action, which can be watched here, featured personalities from the world of ball and player Zé Love, who wore the shirt of Santos and won the Libertadores title alongside Neymar and Paulo Henrique Ganso in 2021.
“Santos haven’t been to the Libertadores semifinals since Neymar was at the club in 2012, so I’m very excited to see them face Boca Juniors,” said the footballer.
Zé Love added: “It is great that Betfair is celebrating a great moment for Brazilian football, with two Brazilian teams fighting in the semifinals for the third consecutive year. I am hoping that Santos will bring the Libertadores trophy home.”
The company used the image of Peixe, symbol of the traditional São Paulo club. The campaign presents possibilities that can arise from a challenge between fans of rival teams, in this case Boca Juniors and Santos.
In addition, the campaign’s unpublished content is disseminated on Betfair and Conmebol’s social networks always on the days of the semifinal games.
Santos can achieve historic feat
Santos has three competition titles: 1962, 1963 and 2011. If they reach the final and win the fourth championship, Peixe will become the biggest national champion of the Libertadores, surpassing Grêmio and São Paulo.
It is worth remembering that the final will happen again in a single game, at Maracanã stadium, on January 30th.
