StarCasino, owned by Betsson AB’s online casino, will fulfill its partnership mission with Italian Serie A giant AC Milan by launching a new dedicated media portal, StarCasino.sport.
Complying with Italy’s strict betting decrees, StarCasino launched its new digital media platform with exclusive AC Milan content to continue interacting with ‘Rossoneri’ fans.
Dedicated entirely to football content, the StarCasino portal does not contain any casino promotions or sports betting offers. Instead, Betsson claims the portal was designed to spark the passion of Milan’s global fan base through deeper content.
Ronni Hartvig (Commercial Director at Betsson AB)
“Betsson Group’s goal is to create engaging, incredible and safe experiences for all users and, through our brand StarCasino.sport, we propose an innovative and exciting sports narrative. The renewal of the partnership with AC Milan, a top club, is very important for us in order to expand our image and allows us to create high quality entertainment for Rossoneri fans and also for all football fans ”.
StarCasino.sport was launched with an exclusive web series produced by Betsson entitled ‘The Ring’, and features an in-depth Q&A by Italian journalist Carlo Pellegatti about AC Milan’s renowned Turkish international Hakan Çalhanoğlu.
Casper Stylsvig (Business Manager at AC Milan)
“We are delighted to announce the renewal of our partnership with StarCasino.sport. In the past few months, we have jointly created a stimulating and innovative special content dedicated to our fans and we are both very satisfied with the results we have achieved. We want to continue surprising AC Milan fans and we are ready to involve them in many new Rossoneri initiatives “.