BetMGM has announced that Grammy and Oscar winner Jamie Foxx will be the star of the company’s new advertising campaign. The artist stars in BetMGM’s marketing action under the motto “The King of Sports Betting”.
Foxx will star in several traditional and social media ads. Developed in association with creative agency 72andSunny New York, BetMGM wants to exalt the excitement offered by sports betting.
Apparently, the action will be launched in the coming weeks and has an advertising video, based on the sources of Bellagio, in Las Vegas. The ad creates an engaging atmosphere, showing the magic of sports, with Foxx levitating over the water.
“Jamie is an exceptional talent and we are proud to have him as our partner in our new campaign for BetMGM,” said Matt Prevost, director of marketing for BetMGM.
Prevost added: “The“ King of Sportsbook ”campaign is the next step in the evolution of the brand, and Jamie brings a unique ability to tell our story in a creative way. BetMGM is positioned between sports and entertainment, and Jamie fits the bill perfectly. We are very excited to welcome you to the BetMGM family ”.
Jamie Foxx is an award-winning actor, singer and comedian. He recently won the Best Supporting Actor award at the NAACP Image Awards and was nominated for Best Supporting Actor at the SAG Awards for his role in Just Mercy.
Currently, Foxx can be seen on Netflix’s Project Power, released on August 14. In addition, he will voice one of the main characters in the upcoming Disney / Pixar animated film, Soul, which will be released on November 20.
BetMGM works in expansion in the United States
Available for download on iOS and Android, as well as in its desktop version, BetMGM has a unique betting system that allows sports fans to play quickly and easily.
The app is available in seven states in the United States and is expected to launch in four other states by the end of 2020.
