With the start of the 2020/2021 eSports season, Paysafecard and NEO announced an agreement. Thus, Paysafecard becomes the main partner of the electronic sports team.
According to the agreement, the brand will be presented through an exclusive in-game integration, online and offline, as well as via social media with activations on Twitch and YouTube. The partnership was initiated by the sports marketing agency Weirather Wentzel & Partner.
Paysafecard, the market leader in eCash payment solutions and part of the international payment platform Paysafe, allows online cash transactions and is available at more than 650,000 points of sale in 50 countries.
After a successful season with a place in the top eight teams in the world at FECWC 2020 (the FIFA e-sports world championship) and a top 4 in the eChampions League, NEO has prepared for the new year in a very ambitious way.
Além da contratação de “Gorilla”, a equipe agora também passou a contar com o jogador da DFB eNational “DullenMIKE”, o mais jovem campeão da FIFA de todos os tempos, que trocou o Wolfsburg pela NEO. A equipe é formada ainda pelos jovens “Lenny” e “JuliusFGU”, um dos criadores de conteúdo FIFA mais populares da Alemanha.
Paysafecard expands operations in the electronic sports scene
“Paysafecard’s connection to eSports has been around since the company was founded 20 years ago. Our mission is to provide gaming enthusiasts with an eCash payment solution that is as easy to use as money, ”said Konstantinos Maragkakis, Paysafecard esports spokesman.
He added: “Our partnership with NEO, such a young and ambitious team, is a fundamental part of our strategy. In this case, placing the brand in the game will help us to connect even more with our customers and demonstrate our commitment to electronic sports ”.
NEO manager Dan Woods said he is looking forward to the start of the joint work. “It is a great pleasure to finally introduce our main partner at the beginning of the new season. Cooperation will generate a lot of impact, especially in the digital space ”, he said.
Woods further stated that “Paysafecard has experience in electronic sports, which makes discussions about content and activations extremely creative. On our side, we are focused on having a great sports season with the new formation and feeding our community on social networks with high quality content ”.
