SOFTSWISS, a leading technology provider for iGaming brands, is enhancing its Tournament Tool in Game Aggregator, going beyond traditional cash prizes.
Now, iGaming brands using the Tournament Tool can offer a variety of rewards, including free spins and any non-monetary prizes such as luxury cars, trips to Las Vegas, mobile devices, branded merchandise and more.
As the world of entertainment becomes increasingly complex, online casinos are looking for innovative mechanisms and features to entertain and retain players. According to SOFTSWISS, its Tournament Tool contributes to a 22% increase in average daily bets per user.
More than twenty tournaments take place each month using this tool, highlighting the interest of operators in this mechanic. This is due to the fact that it generates an increase in both GGR and bet count.
With the new feature, operators can create advanced tournaments aimed at specific categories of players or a broader audience. Considering that players’ behavior and preferences are influenced by several factors, varying between segments, it is essential to apply personalized reward strategies.
Operators can create custom tournaments for different groups of players, such as VIP players, offering prizes that match their interests and the theme of the event. For example, they might organize a summer tournament where the main prize is a luxury cabriolet.
At the same time, players with lower stakes can receive tournaments with prizes such as free spins or branded merchandise.
Tournament combinations
Any tournament can now combine multiple prize types such as cash, free spins and non-monetary rewards, providing casinos with ample opportunities to run personalized and engaging campaigns.
Creating tournaments with combined, non-cash prizes is as simple and quick as setting up a tournament with cash prizes. Operators manage all settings directly from the Tournament Tool back office.
Participating players will see all relevant information, including available prizes and leaderboards, displayed in the casino interface.
Tatyana Kaminskaya, Director of Game Aggregator at SOFTSWISS said: “We recently reached the milestone of 23,500 games in our portfolio, making SOFTSWISS Game Aggregator the largest content hub on the market. We are now more committed than ever to offering our customers a growing range of engagement tools, enabling them to utilize our vast selection of games more effectively.”
“Our approach is always driven by research and data, and we recognize that different groups of players require different mechanics, rewards and strategies. That’s why we encourage our clients to take a data-driven approach and provide them with all the tools they need to implement personalized engagement campaigns. Adding non-monetary prizes to tournaments is one of those steps.”
Recently, the SOFTSWISS Game Aggregator Tournament Tool began offering Crash games and live games. With these features, operators now have many tools to find the best combinations for engaging players, increasing average bet amounts and boosting player loyalty.
About SOFTSWISS
SOFTSWISS is an international technology company that provides software solutions for managing iGaming projects. Therefore, it has a team of experts, which has more than 2,000 employees, and is based in Malta, Poland and Georgia.
In this way, SOFTSWISS holds multiple game licenses and provides iGaming software solutions in one place. Thus, the company has a vast portfolio of products, including the Casino Platform and the Game Aggregator with thousands of casino games.
In addition, the company has the Affilka affiliate platform, Sportsbook and Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized online casino solution.
