Foto: Divulgação

Governor Tarcísio de Freitas and the CEO of Hard Rock International, Jim Allen, held a private meeting recently. The agenda was to discuss the feasibility of a franchise resort being established in São Paulo.

According to reports from Palácio dos Bandeirantes, the American CEO expressed that the arrival of the hotel in the capital of São Paulo is imminent with the potential to become Hard Rock’s largest hotel unit in Latin America.

In turn, the governor highlighted that the project would have emblematic significance for the state.

During the dialogue, Tarcísio emphasized the tourist potential of São Paulo, mentioning large-scale events such as Formula 1. In addition, he mentioned several shows and musical festivals, such as The Town, Lollapalooza, Knotfest and Summer Breeze.

These promising interactions between state officials and tourism industry representatives outline a possible significant expansion of the sector in the region. Thus, providing opportunities for both the local economy and entertainment and leisure enthusiasts.

About Hard Rock

Hard Rock is a global brand, recognized for its influence on pop culture and its strong connection to music and entertainment. Founded in 1971, the brand originated as a chain of restaurants in London.

Thus, it quickly expanded to become a reference in hospitality, with hotels, resorts and casinos around the world.

In addition to offering high-quality accommodations, Hard Rock is known for its unique collection of music memorabilia and the vibrant atmosphere of its facilities.

With a rich heritage and a global presence, the brand continues to attract fans of all ages seeking an authentic and exciting experience.

Hard Rock‘s commitment to excellence in hospitality and entertainment extends to its unique approach to combining luxury with a relaxed, welcoming atmosphere.