Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, and Sportradar have announced the expansion of their global partnership for a further six years. Thus, extending it until the end of the 2031-2032 season.
This expansion represents a significant milestone in the collaboration between the two entities, aiming to improve the experience for German football fans.
The existing partnership, originally scheduled to end at the end of the 2025-2026 season, was renewed early.
In this way, demonstrating the mutual commitment of both parties to driving innovation and offering high quality products to football fans.
Expansion and benefits of the partnership
With this renewal, Sportradar receives a series of additional rights, allowing it to expand its offering of services and products related to German football. Among the main points of this extended agreement are:
- Sublicensing video content from Germany’s two main divisions to its vast global network of sports betting clients.
- Exclusive collection and distribution of live match data for betting purposes, in collaboration with the Bundesliga, ensuring an aligned approach to media data from the start of the 2025-26 season.
- Providing betting and streaming rights for all games on the Virtual Bundesliga, the DFL’s esports platform.
- Continuous expansion and improvement of the Virtual Sports product, offering a unique interactive gaming experience.
- Continued efforts to combat match manipulation. Thus, including education and prevention services. In addition, bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS).
Sportradar recognition
This extension of the partnership further consolidates Sportradar’s position as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside the DACH region).
Additionally, it includes other DFL properties such as the German Super Cup and relegation playoff games each season. Sportradar will also see its influence grow in the collection and distribution of official data, strengthening its role in German football.
As global leaders at the forefront of sports technology, innovation is a central aspect of this expanded partnership. Furthermore, both parties are committed to developing new products and services that captivate the market.
Executive statements
Peer Naubert, CMO of Bundesliga International, said: “The Bundesliga has long been recognized globally as a leader in cutting-edge innovation, and our long-term partnership with Sportradar continues to reflect this.”
“From the beginning, we have shared the goal of pushing the boundaries of technology for the benefit of fans, and this early renewal, which will take us into more than 25 years of collaboration, is a testament to the confidence and enthusiasm we invest in the future.”
Moritz Gloeckler, Senior Vice President of Rights and Strategic Projects at Sportradar, commented: “We are the ideal partner to collaborate with the Bundesliga on expanding and deepening its fan base, developing new audiovisual and data-driven products using cutting-edge technologies, such as augmented streaming and artificial intelligence.
This agreement is aligned with our broader strategy of selectively investing in long-term rights in prominent global sports, allowing us to continue to innovate and improve our customer offerings.
We look forward to many years of partnership with the Bundesliga, redefining the football fan experience.”
About Bundesliga International
Bundesliga International is a wholly owned subsidiary of the DFL Deutsche Fußball Liga and responsible for connecting and inspiring football fans around the world.
Therefore, the main focus is to drive internationalization, leveraging the passion for the Bundesliga with infectious content and using the highest standards of technical innovation.
Bundesliga International sells audiovisual rights, sponsorship, branding and digital licenses through a global network of 80 partners.
About the Bundesliga
The Bundesliga is Germany’s top professional football league. Founded in 1963, the Bundesliga is made up of 18 teams that operate on a promotion and relegation system with Bundesliga 2.
About Sportradar
Founded in 2001, Sportradar is a global leader in sports technology that creates immersive experiences for sports fans and bettors.
Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, press, consumer platforms and sports betting operators with a variety of solutions to help grow their businesses.
As a trusted partner to organizations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers more than a million events annually across all major sports.
