SOFTSWISS, a leading technology company in the iGaming industry, acquires a majority stake in Turfsport, a leading South African provider of multi-channel betting software for sports, horse racing and lottery.
This move is in line with SOFTSWISS’ objective of expanding its international presence.
For over 35 years, Turfsport has been offering fully managed end-to-end solutions for online, mobile and physical operators.
The total number of bets placed by all Turfsport customers across various platforms annually exceeds 1.5 billion.
Currently, more than 40 operators in South Africa use Turfsport’s platform for horse racing, lottery and sports betting.
SOFTSWISS management analysis
Andrey Starovoitov, Co-CEO of SOFTSWISS, commented on the company’s strategic action. “Acquiring a successful local business is one of the fastest and most efficient ways to enter a new market. I am happy to announce the completion of this long-awaited agreement.
With this agreement, SOFTSWISS takes a significant step in its expansion into South Africa and the African continent. I believe this region is becoming the next global hotspot after Latin America.
What is even more valuable for us is that not only do we gain market presence, but we also have access to technologies developed over the last 35 years by world-class experts.
We look forward to enhancing our product portfolio and continuing our commitment to providing high-quality solutions to our partners.”
Strategic move
Christian Neuberger, CEO of Turfsport, also spoke out. “To provide further innovation and react more quickly to the growing demands of the iGaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa.
We are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and rapidly growing team. Both companies are eager to provide innovative enhancements and services.
Aiming to give our customers the competitive advantage to grow and succeed in an increasingly dynamic market.
We are all truly excited about the winning combination of Turfsport’s local expertise and SOFTSWISS’ international expertise, and the prospects for this duo in the South African and African markets,” added Neuberger.
The strategic move to acquire Turfsport aims to strengthen SOFTSWISS’ product portfolio, meeting regional needs.
Furthermore, leveraging Turfsport’s excellent reputation and visibility in the African market, SOFTSWISS will reinforce its local presence.
The SOFTSWISS team is looking forward to sharing insights into the South African market during ICE London 2024 on stand N8-231.
About SOFTSWISS
SOFTSWISS is an international technology company that provides software solutions for managing iGaming projects. In addition, it has a specialized team of more than 1,700 employees, headquartered in Malta, Poland and Georgia.
SOFTSWISS holds several gaming licenses and offers complete software solutions for iGaming.
Therefore, the company has a vast portfolio of products, including the Online Casino Platform, the Games Aggregator with thousands of casino games, the Affilka affiliate platform, the Sports Betting Platform and the Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized online casino solution.
About Turfsport
Founded in 1983, Turfsport is a leading South African provider of solutions for online, mobile and physical operators in the betting industry. The company is currently headquartered in Cape Town, South Africa.
In addition, it has a broad portfolio of products, including lottery, online and in-person sports betting, horse racing, live games and virtual sports.
