Copenhagen-based affiliate Better Collective has purchased Danish football content site Tipsbladet for €6.5 million in cash.
She will pay in three installments for a brand that began as a printed magazine 75 years ago.
Better said the acquisition is in line with its strategy to become the leading digital sports betting media group and will increase its presence in Denmark.
It estimates a 2024 post-synergy EBITDA multiple below 5x.
Financial targets for 2023 remain unchanged
The company said it plans to invest in brand development and growth and use technology and SEO expertise to expand its audience.
Better Collective CEO Jesper Søgaard said: “I look forward to welcoming Tipsbladet’s dedicated editorial team to the Better Collective group and am convinced that together we can further elevate the content that has excited so many fans for years. of Danish sport”.
Former Tipsbladet owner Henrik Stegger Nielsen said: “I can hardly imagine a better buyer for Tipsbladet than Better Collective. I know they will take good care of Tipsbladet and, with their ambitions and skills, will develop it further.”
Editor-in-Chief Allan Olsen said: “Even though we’ve experienced huge growth and great bottom-line numbers in a pressured media world, there’s no doubt that Better Collective can help drive Tipsbladet’s growth even further.” .
“We will continue to provide great football stories, but with Better Collective by our side, we can really make the content reach many more platforms and reach a wider audience,” added Olsen.
Other Better Collective businesses
The deal comes on the heels of Better‘s acquisition of Torcedores.com, its first Brazilian sports media platform.
It intends to strengthen its presence in South America after creating a dedicated unit in Brazil and moving to a new office in Rio de Janeiro.
