Rivalry Co-Founder and CEO Steven Salz commented, “Launching our casino experience with a proven product that we have validated in our other markets is an exciting next step as we continue to expand our reach and offering across Ontario. “.
“Casino.exe has been a catalyst for our business and a significant addition for our users, offering a premium, interactive and unique experience that differentiates our brand in a competitive market,” added Salz.
The Company introduced its first third-party casino game, Aviator, last summer and has gradually enhanced its offering since then, launching a unique platform to house games and create a uniquely tailored gaming experience for Rivalry.
As well as recently adding a selection of table games and live dealers.
The casino has had an immediate and substantial impact on the company since its launch, contributing 30% of gambling volume and 15% of revenue in Q3 2022 with minimal marketing efforts.
“We’ve taken a strategic approach to the casino that prioritizes design, user experience and selective curation of games aimed at a target audience of next-generation users,” continued Salz.
“Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and incorporating entertainment into our platform.”
The launch of Rivalry’s casino offering comes to Ontario at a time when its regulated gaming industry continues to experience record growth.
Rivalry plans to launch a mobile app in Ontario to further deepen its market presence and offering.