On July 1, 2023, EveryMatrix finalized the DeepCI acquisition process. Now the company will immediately integrate the team into its operations.
DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has grown rapidly since then offering its services to some of the biggest betting and gaming brands in the world including bet365, 888, Betway and Betsson.
Its unique technology monitors tens of thousands of affiliated sites on a global scale, with the ability to pinpoint the location of every gaming brand on every page of every website. This allows DeepCI to establish each brand’s exposure and effectiveness on each site, page and market, providing actionable recommendations for operators.
The service empowers game companies to track the performance of both themselves and their competitors and make quick optimization decisions that drive revenue. Due to its remarkable growth, DeepCI has already reached profitability. DeepCI CEO Lewis Civin will continue to manage the business as an independent part of the EveryMatrix Group.
Ebbe Groes, CEO of EveryMatrix, said: “DeepCI is a company we have long admired and we are delighted to welcome the team to the EveryMatrix Group.”
“DeepCI’s data-driven tools are unique in our industry, their commercial success is equally remarkable, and their product will bring significant benefits to our customers. Additionally, there are strong synergies with our similarly successful affiliate management product, PartnerMatrix ’ added Groes.
Lewis Civin, co-founder and CEO of DeepCI, said: “It has been exciting to launch and continually iterate on DeepCI’s products. We have developed a data-driven product that is essential and continues to have a significant positive impact on iGaming brands every day across global scale, while also working on an exciting roadmap of complementary tools that will bring even more value to customers.”
“The team and I are delighted to be part of the EveryMatrix Group. Our integration into this fast-growing business will allow us to further accelerate our development, create innovative and disruptive tools in shorter timeframes and leverage the vast knowledge, experience and mutually beneficial technologies available within EveryMatrix”, concluded Civin.
