PA Betting Services – part of the PA Media Group – will continue to work with William Hill to provide more sports betting data.
The two brands have crossed paths once again in a contract renewal that will see PA Betting Services to provide the company with UK and selected horse racing data, as well as greyhound racing data. This data will include: live betting odds and results, race cards, vector silks and access to PA Betting Services sports news editorial content.
Niamh Richardson, Director of Accounts at PA Betting Services, said: “It’s great to continue our successful partnership with William Hill and we are thrilled to have secured yet another agreement with them.”
“By choosing to work with us again, William Hill has demonstrated how official and accurate racing content is vital to such an esteemed company. We look forward to continuing to provide them with the high quality service they have come to expect from us,” added Richardson.
Simon Kew, Director of Horse Racing at William Hill, said: “We are pleased to extend our partnership with PA Betting Services and to be able to continue to provide our customers with the best quality racing data and content available. This new agreement supports our commitment to providing our customers with a first-class betting experience.”
About William Hill
The company’s founder, William Hill, started his business in 1934, traveling through Birmingham, a city in the West Midlands region of England, promoting betting in the region. Continuing the innovative spirit of its founder, the group has become an international and multi-brand business.
Currently the company is one of the largest in the United Kingdom, being considered a great reference when it comes to betting on horse and greyhound racing. The year 2023 promises great opportunities for the brand.
