Marcello Pollo, the new Head of Affiliation of the recent online casino company, BetBRX, gave an exclusive interview to the iGaming Brazil portal and told what his plans are for this new challenge.
Marcello has a career of more than 15 years in the sports betting business, having worked at Betwinner, also as an Affiliate Manager, where he managed to develop a very interesting job, leading the company to win the award for Best Affiliate Program of the Year, given at the SIGMA Malta 2022.
BetBRX belongs to Arco Media Group, a company based in New Jersey with offices in Turkey and the Philippines. A company that develops performance marketing plans and maintains dynamic relationships with its clients. The BetBRX brand, licensed in Curaçao, was launched in 2022 and is focused on online casinos.
In the interview, Marcello tells us how he joined BetBRX and how he plans to develop the brand’s affiliation operation in Brazil, a company with ambitious plans. He also comments on the differentials of this platform compared to the others.
The Head of Affiliation also tells how the affiliation program works, which products BetBRX offers and what will be the strategies for next year, advancing as they plan to invest in 2023 in influencers and even ambassadors for the brand.
Watch the interview in full.
