Pragmatic Play, a leading provider of content for the iGaming industry, has increased its already impressive growth in Brazil with a new multi-vertical agreement with operator Smashup.
Pragmatic Play will provide its full Slots, Live Casino and Virtual Sports content, expanding not only the offering for Smashup players but also its own profile in the region.
Multi-award slots such as Gates of Olympus™ and Wolf Gold™ as well as blockbuster live dealer products such as Sweet Bonanza Candyland and Boom City are included in the deal.
In addition, a complete package of virtual sports solutions will provide essential sports betting cross-selling opportunities.
The agreement leverages Pragmatic Plays’ growth driven in Brazil and Latin American territories and consolidates its position as the main partner for content delivery.
Victor Arias, Vice President of Operations for Pragmatic Play in Latin America, said, “Another multi-product deal highlights the importance of having a diverse, quality product selection.”
“We are fortunate to have such a talented team that gives us the tools to continue our expansion in Latin America and we look forward to delivering our strong package to Smashup.”
Justin Wong, COO of Smashup, said, “We are delighted to have such a rich collection of new content to wow our players. Pragmatic Play titles are highly appreciated throughout Brazil and having them in our portfolio will only strengthen the quality we have to offer. We’re excited to be working with them and can’t wait to put the games live.”
Pragmatic Play currently produces up to seven new slot titles per month, as well as offering Live Casino and Bingo games as part of its multi-product offering, available through a single API.
About Pragmatic Play
Pragmatic Play is an industry-leading content provider offering a portfolio of various award-winning slots, live casino, bingo and virtual sports titles.
With a passion for creating unparalleled, innovative, immersive and mobile-focused entertainment, Pragmatic Play has developed the most immersive and evocative experiences in all currencies, 31 languages and all major certified markets.
